Meet Better Software
Better Software is a pioneering consulting firm specializing in software transformation. Their BetterSoftware™ framework is renowned for optimizing the software development lifecycle, enabling teams to deliver projects more efficiently and with higher quality. Their mission is to revolutionize software processes, ensuring clients achieve superior results and maintain a competitive edge.
The Challenge
Better Software approached StepUp after three years of unsuccessful lead-generation efforts. Despite various marketing activities, they struggled to generate quality leads that converted to sales. They needed a systematic approach that would consistently produce results and help them stand out in a crowded market.
"StepUp helped us build a growth machine we can trust, transforming our marketing into a reliable engine for new opportunities."
Before & After
Before
Zero meaningful leads despite three years of marketing efforts
Unclear brand positioning in a competitive software market
No systematic lead-generation process is in place
Ineffective marketing messaging that failed to highlight unique value
After
Key Strategic Insight
For innovative solutions, a clear value proposition and strategic clarity are essential to engage the market effectively. Better Software's transformation demonstrates how refined messaging and brand differentiation can turn years of marketing struggles into systematic lead generation success.
How We Did It
01
Strategic Positioning & Messaging
We sharpened their marketing message to communicate their unique value proposition and developed a detailed Go-to-Market strategy that identified what made them unique and how they solved specific market problems that competitors couldn't address. Deliverables:
Deliverables: -Refined marketing messaging highlighting unique value - Comprehensive Go-to-Market strategy - Clear brand positioning in competitive market
02
Building Authority Through Strategic Content
Created a structured content program targeting each stage of the customer journey, while establishing the CEO as a thought leader through strategic LinkedIn content.
Deliverables: - Top-of-funnel provocative content highlighting industry pain points and why the status quo is unsustainable - Middle-of-funnel practical content demonstrating Better Software's solution approach, including how-to guides and demo videos - Bottom-of-funnel customer testimonials and case studies showcasing real results - Viral LinkedIn content with over 7,000 likes and more than a million impressions
03
Systematic Lead Generation System
Implemented a direct outreach program using advanced technology tools to identify relevant target audiences, combined with HubSpot integration for effective tracking and measurement.
Deliverables: - Advanced technology tools for identifying target audiences based on meaningful interactions - Sequence of value-based outreach messages - HubSpot integration for monitoring all activities and precise measurement - Systematic process for generating qualified sales meetings from LinkedIn
Conclusion
This case study showcases Better Software's transformation under StepUp's guidance, highlighting the power of strategic clarity, refined messaging, and integrated operations in driving substantial business growth. From zero meaningful leads to a systematic lead-generation machine, Better Software now has a reliable growth engine and established thought leadership in their market.
