The Client
Zeto is a medical technology company specializing in portable EEG devices. Their innovative solutions are transforming neurological diagnostics by making advanced brain monitoring technology more accessible and portable for healthcare providers worldwide.
The Challenge
Zeto faced significant challenges in its marketing strategy. Despite collaborating with a renowned global agency, ZETO's marketing efforts were primarily tactical, lacking strategic direction. This led to low-quality lead generation and inadequate infrastructure for measuring and converting prospects.
"StepUp transformed our marketing from a cost center into a revenue engine, driving us to the Inc. 5000 list"
Before & After
Before
Tactical campaign management focused on basic lead generation without strategizing for quality conversions
Lack of infrastructure with no structured processes for tracking and reporting performance metrics
Inconsistent messaging with disjointed marketing communication across various channels
After
Key Strategic Insight
Sustainable growth requires shifting from lead-level to customer-level campaign management. By implementing OKR methodology and robust tracking infrastructure, companies can move beyond tactical execution to strategic growth management that delivers measurable, scalable results.
How We Did It
01
Strategic Foundation & OKR Implementation
StepUp executed a comprehensive growth strategy anchored in the OKR (Objectives and Key Results) methodology, transitioning Zeto from tactical campaign management to strategic growth management.
Deliverables: - OKR-based strategic framework for marketing operations - Transition from lead-level to customer-level campaign management - Data-driven decision-making infrastructure - Clear objectives aligned with business growth targets
02
Digital Infrastructure & Analytics
Implemented sophisticated HubSpot configuration with advanced analytics dashboards, enabling precise measurement and comprehensive customer journey analysis.
Deliverables: -Structured HubSpot implementation leveraging precise measurement techniques - Advanced analytics dashboards for detailed customer journey analysis - Comprehensive tracking and reporting systems - Enhanced performance visibility across all marketing activities
03
Multi-Channel Revenue Engine
Developed and executed an integrated digital strategy combining SEO, PPC, and targeted LinkedIn outreach to drive sustainable growth and high-quality lead generation.
Deliverables: - Enhanced SEO and PPC campaigns driving organic and paid traffic effectively - Targeted LinkedIn outreach campaigns generating high-quality leads - 37% increase in organic traffic with improved keyword rankings - $1.16 million in revenue from digital channels, exceeding $800,000 target
Conclusion
This case study showcases Zeto's remarkable transformation under StepUp's guidance. By implementing OKR-driven strategic management, robust analytics infrastructure, and cohesive multi-channel execution, Zeto achieved 400% growth, earned recognition on the Inc. 5000 list, and established a reliable revenue engine that continues to drive sustainable business growth.
