The Client
Quasar is a medical device contract manufacturer specializing in precision manufacturing solutions for the healthcare industry. Their mission is to partner with tier 1 medical device brands, delivering exceptional quality and innovation in medical device production.
The Challenge
Quasar had been dependent on traditional sales and marketing methods, primarily driven by attending industry events and sales team engagements. However, as the company shifted focus to exclusively serve tier 1 medical device brands, they recognized the need for a more robust and modern marketing approach. Transitioning from traditional methods to up-to-date systems and methodologies is often a lengthy process for industrial manufacturing organizations. Sporadic lead generation and an elongated sales cycle of 15+ months highlighted the need for a more efficient, targeted marketing strategy.
"StepUp helped us transform from traditional sales methods to a modern growth engine that positioned us to serve tier 1 brands effectively."
Before & After
Before
Dependent on traditional sales methods through industry events and sales team engagements
Sporadic lead generation without consistent pipeline
Elongated sales cycle of 15+ months
Inability to effectively reach and engage tier 1 medical device brands
After
Key Strategic Insight
Industrial manufacturing companies can successfully transition from traditional sales methods to modern digital strategies when leadership commits to change and the right infrastructure is implemented. Quasar's transformation demonstrates that even in traditional industries with long sales cycles, digital-first approaches can dramatically accelerate growth and improve targeting precision.
How We Did It
01
Growth Infrastructure with HubSpot
We initiated Quasar's journey with HubSpot, leveraging its vast array of features—from CRM and marketing automation to sales enablement and in-depth reporting.
Deliverables: - Complete HubSpot implementation (CRM, marketing automation, sales enablement) - Optimized processes empowering sales team effectiveness - Advanced reporting infrastructure
02
Focused Go-to-Market Strategy
We identified key stakeholders in tier 1 medical device brands and launched a multi-channel campaign tailored to the specific audience, positioning Quasar as the ideal solution.
Deliverables: - Targeted stakeholder identification in tier 1 brands - Multi-channel campaign strategy - Precise audience positioning
03
Comprehensive Content & Campaign ExecutionTitle
Launched extensive organic and paid campaigns that maintained consistent engagement and established Quasar as a thought leader in the medical device manufacturing space.
Deliverables: - Four webinars and five e-books - Bi-weekly newsletter program - Over 200 articles on website blog - Integrated organic and paid campaign execution
Conclusion
This case study showcases Quasar's remarkable transformation from traditional sales methods to a modern, digitally-driven growth engine. A crucial factor in this success was the proactive role played by Quasar's leadership—their willingness to adopt and adapt to technology-driven marketing strategies contributed significantly to the relatively rapid transition. Through strategic HubSpot implementation, focused go-to-market strategy, and comprehensive content execution, Quasar not only navigated the challenges of a global pandemic but also established themselves as the partner of choice for tier 1 medical device brands.
